Pharrell’s PR agency, “Mighty Dream” enables creatives of color to use their art to draw structural solutions to systemic problems. The Grammy Award-winning producer established the agency with the powerful marketing and PR firm Edelman and its subsidiary company UEG.
“We [Edelman] will be the partner that goes to a brand and a corporation and says, ‘The community is worried about a food desert in Detroit, Michigan. The community is worried about the underrepresentation of Black women in STEM programs. The community worries about access for women of color who want control over their bodies,’” said Edelman US CEO Lisa Osborne Ross, who will serve alongside Williams as co-chair and founder of Mighty Dream.
“It’s not the brand saying, ‘This is what I will do for you, community.’ It’s the community saying, ‘this is what I need,’” said Ross. What do you think is needed most in communities of color?