Marvel has made an incredible deal to license Stan Lee's likeness.
The deal is with Genius Brands and POW! Entertainment, and it is for 20 years.
That means the icon's name can be used for future feature films, television, Disney theme parks, and various other experiences worldwide.
In a statement, the CEO of Genius Brands said, "We are proud to be the stewards of the incredibly valuable rights to Stan Lee's name, likeness, merchandise, and intellectual property brand. And, there is no better place than Marvel and Disney where Stan should be for his movies and theme park experiences. As we enter the centennial year of Stan's birthday, December 28, 2022, we are thrilled to see his memory and legacy will continue to delight fans through this new long-term agreement with Marvel."
Would you want someone to use your likeness if you were Stan Lee?